Anthropologie has a massive fanbase thanks to its trendy boho-chic clothing and collection of eclectic homewares. The store carries its own in-house lines as well as a wide selection of brands ... Maeve is breaking out on its own.

Understanding the Context

Anthropologie Group will introduce its in-house label, Maeve, as a stand-alone brand. Known for its feminine design and multigenerational appeal, Maeve, which was ...