MSN: Groom goes viral for first look reaction to bride's black wedding dress (exclusive) Groom goes viral for first look reaction to bride's black wedding dress (exclusive) LancasterOnline: More brides are opting for black, blush and other nonwhite dresses Yahoo: A bride said she demanded all her guests wear black to her wedding. Footage of the ceremony has gone viral, but viewers are divided. Add Yahoo as a preferred source to see more of our stories on Google.

Understanding the Context

A TikToker said she implemented an all-black dress code at her wedding. A video of the ceremony blew up with 4 million views but ... A bride said she demanded all her guests wear black to her wedding. Footage of the ceremony has gone viral, but viewers are divided.

Key Insights

“Maybe you want to take some inspiration from Wednesday Addams and wear a black wedding dress on your big day?” Pam Scheffel, an employee there, says she’s sold a few black dresses — most for weddings ... Amid the cooing over carats and endless retellings of the moment the question was popped, friends or bridal stylists usually ask some version of, “So, have you thought about a dress yet?” The bride-to ...