David’s Bridal debuted a high-touch, tech-powered “store of the future” concept, dubbed Diamonds & Pearls, on May 15 in Delray Beach, Florida. The company plans to open additional locations later this ... David’s Bridal Inc., seeking to lift its image and widen its appeal to a higher-income audience, has launched a new retail format called Diamonds & Pearls.

Understanding the Context

“It’s a boutique concept, with a curated and ... AOL: David's Bridal opens new retail concept for wedding dresses called Diamonds & Pearls David's Bridal opens new retail concept for wedding dresses called Diamonds & Pearls David’s Bridal is leveraging a range of technologies in its new “Diamonds & Pearls” store format, including interactive touchscreens powered by Shopify POS that provide shoppers with “endless aisle” ... David's Bridal is opening a new bridal retail concept aimed at delivering "elevated, curated and personalized" experiences for brides looking for the perfect wedding dress. The concept, announced last ...

Key Insights

CBS News: David's Bridal launches luxury store, expanding its offerings from DoorDash deliveries to couture David's Bridal, the 75-year-old company serving budget-conscious brides and wedding parties, is courting the "affordable luxury" market. The go-to store for brides on a budget has launched a ...