From the more than 2 million sequins on one of Priyanka Chopra's wedding dresses to the 1,000 handkerchiefs stitched together to create one of Jennifer Lopez's three (yes, three) Ralph Lauren gowns ... Planning a wedding dress is stressful for anyone. When the bride is a celebrity, the pressure becomes enormous.

Understanding the Context

Every detail ends up under a microscope. Designers often create custom gowns using rare ... There have been many brides in the Trump family, from Melania to Tiffany Trump, but not all the wedding dresses matched the extravagant occasions. Amid the cooing over carats and endless retellings of the moment the question was popped, friends or bridal stylists usually ask some version of, “So, have you thought about a dress yet?” The bride-to ...

Key Insights

As the world waits for the upcoming extravagant wedding in Venice of Amazon founder and billionaire Jeff Bezos and his fiancee, Lauren Sánchez, brides and grooms in the U.S. are figuring out ways to ... TheStreet: Customization, E-Commerce, and Offline Partnerships: Why Leading Bridal Fashion Brands Are Switching to a Hybrid Model The founder of Olivia Bottega on how she built a business by making couture-level gowns more accessible to brides. Customization, E-Commerce, and Offline Partnerships: Why Leading Bridal Fashion Brands Are Switching to a Hybrid Model