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Counting impressions Depending on the ad format, Ad Manager measures impressions based on the format’s measurement methodology. Ad Manager counts an impression each time a creative is downloaded and has begun to load in the user's device. Note that the impression is counted before the creative is fully downloaded and viewed by the end user.
Understanding the Context
Earnings issues Troubleshoot issues with impressions Impression issues often relate to how ads are displayed and their position on your page. Here's how to verify that a decline in impressions is the cause of the earnings drop: The example above shows earnings declining along with impressions while page views and coverage are stable. Impressions: Definition How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.
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Key Insights
Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Check your YouTube impressions and watch time You can use the Content tab (or Reach tab at the video level) in YouTube Analytics to understand your video’s traffic. Find out the number of times your video thumbnails were shown on YouTube, and how those thumbnail impressions turned into views and watch time. My YouTube channel suddenly stopped getting views and impressions. My recent Shorts are not being shown in the Shorts feed at all.
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I did not receive any community guideline strikes or warnings. I recently submitted my passport for identity verification and since then my channel seems frozen. This metric is calculated by taking the number of impressions your ad received divided by the total number of impressions your ad was eligible to receive. This article shows you how to view impression share data, which metrics to examine, and more information on how impression share works.