MLive: Shift to online sales causing closure of downtown Jackson bridal boutique, owner says Shift to online sales causing closure of downtown Jackson bridal boutique, owner says JACKSON, MI – Soon-to-be brides don’t want to blindly pick a wedding dress online without the experience of trying it on and testing it out in front of friends and family. So instead, many will try on ... Though her new bridal shop, Ann-Louise Bridal, has been open less than a month and by appointment only for the most part, owner Kelsie Birk has reported it to be a successful venture so far.

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