Los Angeles Times: The Case for Color: Why Brides Are Rethinking the White Wedding Dress This is read by an automated voice. Please report any issues or inconsistencies here. Fewer than 10% of custom bridal gowns are now white or ivory, signaling a major shift in how brides approach the ...

Understanding the Context

The Case for Color: Why Brides Are Rethinking the White Wedding Dress Despite changing bridal trends, some women still face religious and family pressure over what their wedding attire should symbolize. By Gina Ryder β€œThe bride wore white” was printed so often in ...