Founded in 2011 with the belief that products should be made well and made to last, Shinola began with a simple idea: to bring watchmaking back to the United States. Shinola is a defunct American brand of shoe polish. The Shinola Company, founded in Rochester, New York in 1877, as the American Chemical Manufacturing and Mining Company, produced the polish under a sequence of different owners until 1960.

Understanding the Context

[1] " Find the latest selection of Shinola in-store or online at Nordstrom. Shipping is always free and returns are accepted at any location. In-store pickup and alterations services available. Every Shinola watch is handcrafted with Swiss and imported parts by watch artisans in Detroit and made to last for generations.

Key Insights

This is the new Shinola GMT World Timer, each one is built in Detroit using Swiss parts, including a Sellita SW330-2 automatic mechanical movement with 25 jewels and a 42+ hour power reserve. The GMT movement used in this watch allows you to track multiple timezones simultaneously, and easily, thanks to the fourth watch hand and a rotating bezel showing timezones for various key world cities. Shinola is an iconic American brand, known for its craftsmanship and attention to detail. Designed and assembled in Detroit, Shinola watches combine traditional watchmaking techniques with modern innovation. The best men's Shinola watches are literally built different—usually from Swiss components, and in the brand's Detroit HQ.

Final Thoughts

These are GQ's favorites of 2025. 9 Best Shinola Watches for Men 2025, According to GQ Editors | GQ