beachfront city - Fashion Magic
Beachfront.io reserves the right to terminate both the Private Marketplace and Marketplace if there is a breach of this confidentiality. Updated: Video ad tech company Beachfront has introduced a programmatic Pod Bidding product that offers transparency to advertisers and opportunities for publishers to get more value as the auction off commercials in real time. Beachfront's Head of Strategy & Operations, Laura Wu, spoke with VideoNuze's Will Richmond on TV viewership and advertising trends in advance of the 2021 CTV Ad Summit.
Understanding the Context
Beachfront’s Head of Strategy and Operations Laura Wu on Linear to ... Addressable advertising that lets marketers reach different households with different ads on linear TV is set to grow as technical hurdles are overcome. Convergent TV ad platform Beachfront is at the forefront of testing addressability as part of Project OAR, the industry consortium led by smart-TV maker Vizio. Beachfront and SeaChange International are enabling Dish Media's new National Linear Programmatic solution.
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Key Insights
The first-of-its-kind offering adds real-time ad sales optimization across Dish TV’s more than seven million household footprint. Benjamin Abbatiello, vice president of advanced TV at Beachfront, a video ad management platform, sees the convergence of digital and TV as an opportunity for publishers – if they can optimize cross-screen ad inventory.